The recruitment of home healthcare workers and targeting home health care businesses in your markets can be an opportunity for ad campaigns. 

In addition, there’s another opportunity to target baby boomers (Age 57-75) (home owners).  This audience may want to bring mom and dad home with the support of home health care services.

Home healthcare encompasses a wide variety of services, from personal care aides who assist patients with daily tasks, to home health aides able to provide medical care, including rehabilitation services after surgeries.

As COVID-19 cases continue to climb across the country, more people are tapping into homecare services in lieu of outpatient visits. The services are also becoming an increasingly attractive alternative to nursing homes.

Licensed practical and vocational nurse jobs are expected to grow 11%.

If the trend continues as expected, filling jobs will be difficult, noting challenges to find workers even before the COVID-19 crisis as the population ages.

Even before COVID-19, there weren’t enough home care workers. Thousands of people with COVID-19 who don’t require hospitalization may need home care, and those who are hospitalized with the virus will need home care post-discharge. Some older adults, less willing to move into nursing homes in view of the tens of thousands of deaths in nursing homes, may opt for home care. And people with underlying medical conditions, perhaps now less inclined to go to the hospital, may choose home care too.


Home health aide and personal care aide jobs are projected to grow 36% from 2018 to 2028